Qhov qauv tsim Pepsi X Spotify Kev Ntim Khoom Haus los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.
ToojNtim Khoom· 2024
Pepsi X Spotify Kev Ntim Khoom Haus
los ntawm PepsiCo Design and Innovation
Tus Neeg Siv: PepsiCo
Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159644Qhov Tsim
Txog Pepsi X Spotify Kev Ntim Khoom Haus
Pepsi x Spotify yog ib qho tsev ntim khoom haus tsim tshwj xeeb rau cov neeg Egypt saib. Daim duab kos ua ke ntawm Pepsi thiab Spotify tus cwj pwm pom kev sib npaug zos. Xiav Pepsi tsau muaj zog tau sib xyaw nrog xiav ntsuab ci ntsa iab uas Spotify thiab kev ua yeeb yaj kiab rap hauv Egypt sib koom. Sab nraum siv cov qauv glitch thiab txheej ntawv txiav nrog cov nqe suab paj huam sau ncauj tes. Muaj ib daim QR code luam tawm rau ntawm lub tais khoom uas cia neeg mloog zaj nkauj Pepsi tsim rau qhov kev tshaj tawm cashback. Tsis tas li ntawd, tseem muaj ib pob khoom rau cov influencer tsim ua ke nrog lub tais no.
Qhov Lees Paub
Txog A' Design Award Tooj
Pepsi X Spotify Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pepsi X Spotify Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pepsi X Spotify Kev Ntim Khoom Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Kev Txhawb Siab
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
