Chilled Milk Ntim Khoom los ntawm Kazuo Fukushima and Aya Tanaka

Qhov qauv tsim Chilled Milk Ntim Khoom los ntawm Kazuo Fukushima and Aya Tanaka yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Chilled Milk Ntim Khoom

los ntawm Kazuo Fukushima and Aya Tanaka

Tus Neeg Siv: Meiji China Investment Co.,Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

16,322

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159679

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Chilled Milk Ntim Khoom

Tsom rau cov poj niam Suav hluas, cov mis nyuj strawberry zoo tau tsim los ntawm cov zaub mov Nyij Pooj los txhawb kev nco qab tau tshaj tawm. Ua nrog 50% mis nyuj tshiab, nws muab qhov sib npaug zoo ntawm qab zib thiab qaub rau cov hnub nyoog 20-39 xyoo. Cov khoom muaj cov ntim khoom zoo nkauj, nqa tau yooj yim uas siv Nyij Pooj cov npe kev ntseeg siab. Nws tus qauv tsim, nrog keeb kwm yav dawb thiab cov duab strawberry tiag tiag, lub hom phiaj los muab kev paub txog teb strawberry nyob ntsiag to, qhia txog kev tshiab thiab khoom kim heev.

Qhov Lees Paub

Txog A' Design Award Tooj

Chilled Milk Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Chilled Milk Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Chilled Milk Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Qhov Loj & Ntim: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Cov Ntsiab Lus: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Thev Naus Laus Zis Tsim Khoom: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Kev Sib Tw Tsim Qauv: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Kev Tshawb Fawb: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Kev Txhawb Siab: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Txheej Txheem Ua Hauj Lwm: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Cov Patent: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Cov Tswv Cuab Pab: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Kev Qhuas Duab: Photographer: Zhu Jie