128 Bpm Lub Thawv Ntim Cawv Gin los ntawm Ximena Ureta

Qhov qauv tsim 128 Bpm Lub Thawv Ntim Cawv Gin los ntawm Ximena Ureta yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2025

128 Bpm Lub Thawv Ntim Cawv Gin

los ntawm Ximena Ureta

Tus Neeg Siv: Contraseña Magazine

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

114,004

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165216

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog 128 Bpm Lub Thawv Ntim Cawv Gin

128 Bpm yog ib qho kev tsim thawv ntim thiab daim ntawv lo rau lub raj cawv gin. Lub npe hais txog lub suab paj nruag nrawm li 128 lub suab hauv ib feeb, uas yog ib qho piv txwv rau lub plawv dhia zoo siab. Lub tswv yim los ntawm Blues, ib hom suab paj nruag uas tau tsim kom muaj ntau hom suab paj nruag tom qab. Cov noog sawv cev rau kev mus ncig ntawm suab paj nruag hla keeb kwm thiab kuj mus sau cov nroj tsuag uas siv los ua cawv gin. Cov tis sawv cev rau kev ywj pheej ntawm kev tsim tawm tswv yim. Daim ntawv lo sab xub ntiag thiab sab nraub qaum luam rau daim ntawv paj rwb lo tau uas muaj qhov ci zoo li plaub mos mos, tsis ci ntsa iab. Kev siv nyiaj kub foil, txheem ci, kev nias kom tawm thiab kev nias kom nkag ua kom qhov kev tsim no tiav zoo nkauj.

Qhov Lees Paub

Txog A' Design Award Kub

128 Bpm Lub Thawv Ntim Cawv Gin yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. 128 Bpm Lub Thawv Ntim Cawv Gin xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. 128 Bpm Lub Thawv Ntim Cawv Gin ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Qhov Loj & Ntim: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Cov Ntsiab Lus: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Thev Naus Laus Zis Tsim Khoom: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Kev Sib Tw Tsim Qauv: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Kev Tshawb Fawb: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Kev Txhawb Siab: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Lub Sij Hawm Ua Hauj Lwm: 128 Bpm was launched in Chile on September 4, 2024.
Txheej Txheem Ua Hauj Lwm: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Cov Tswv Cuab Pab: Art Direction and Design: Ximena Ureta
Kev Qhuas Duab: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.