Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig los ntawm Wu Yao

Qhov qauv tsim Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig los ntawm Wu Yao yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig

los ntawm Wu Yao

Tus Neeg Siv: Beijing Wuyao Cultural and Creative Co. Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,441

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #165767

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig

Ntawv Phau Ntawv: Panpan yog ib lub thawv khoom plig tsim tshwj xeeb rau kev khaws cov khoom lag luam thiab cov khoom plig xaiv tseg. Lub cev sab nraud tau txais kev tshoov siab los ntawm cov thawv khoom noj Suav thaum ub, tab sis qhov kev txawj ntxim tau raws li Chinoiserie style uas nrov thoob plaws Europe thaum lub xyoo pua 18. Cov chaw lom zem Suav thiab Fabkis nto moo tau muab sib txuas nrog tus cim lag luam hauv cov duab kos hot stamped. Lub thawv yog ua los ntawm cardboard, thiab muaj cov phiaj hlau nyob rau sab hauv ntej thiab sab hauv qab. Cov qauv qoob loo nyob sab ntawm thiab cov qauv xyoob nyob sab hauv raug nqaij ua nrog ntawv kub. Lub npoo qhib tau muab kaw nrog magnets.

Qhov Lees Paub

Txog A' Design Award Tooj

Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Panpan Kev Ua Haujlwm Tseem Ceeb: Lub Thawv Khoom Plig ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Qhov Loj & Ntim: 105mm x 245mm x 335mm
Cov Ntsiab Lus: Panpan, Packaging Design, Limited, Gift Box
Thev Naus Laus Zis Tsim Khoom: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Kev Sib Tw Tsim Qauv: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Kev Tshawb Fawb: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Kev Txhawb Siab: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Txheej Txheem Ua Hauj Lwm: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Cov Tswv Cuab Pab: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie