Pass Train Pob Khoom Plig Kev Cia Siab los ntawm Jiwon Jung

Qhov qauv tsim Pass Train Pob Khoom Plig Kev Cia Siab los ntawm Jiwon Jung yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2025

Pass Train Pob Khoom Plig Kev Cia Siab

los ntawm Jiwon Jung

Tus Neeg Siv: Hongik University

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,037

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #167598

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pass Train Pob Khoom Plig Kev Cia Siab

Pass Train yog ib tus qauv tsim ntim khoom uas tau tswv yim los ntawm tsheb ciav hlau, sawv cev rau kev mob siab ua thiab kev nce mus tom ntej. Lub Pob Tsheb Taub Hau (Pob Khoom Tshwj Xeeb) muaj tus tsev pa siab, qhia txog kev xav ua thiab kev npau suav. Lub Pob Tsheb Neeg Caij txuas ntxiv lub ntsiab lus tsheb ciav hlau, ntxiv kev sib dhos thiab kev txuas mus. Lub Pob Chaw Nres Kawg, xim dub, qhia txog qhov chaw kawg thiab lub hom phiaj ua tiav lawm. Ib Lub Pob Ob Txheej Tshwj Xeeb ua tiav tag nrho raws li lub thawv zoo heev uas ua kev zoo siab rau kev vam meej. Ua ke, cov khoom no tsim ib qho kev paub khoom plig muaj zaj dab neeg uas muaj ob qho kev taug thiab kev ua tiav.

Qhov Lees Paub

Txog A' Design Award Hlau

Pass Train Pob Khoom Plig Kev Cia Siab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Pass Train Pob Khoom Plig Kev Cia Siab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Pass Train Pob Khoom Plig Kev Cia Siab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Qhov Loj & Ntim: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Cov Ntsiab Lus: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Thev Naus Laus Zis Tsim Khoom: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Kev Sib Tw Tsim Qauv: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Kev Tshawb Fawb: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Kev Txhawb Siab: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Lub Sij Hawm Ua Hauj Lwm: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Txheej Txheem Ua Hauj Lwm: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Cov Patent: This work is all original images not copyrighted.
Cov Tswv Cuab Pab: Design Director : Jiwon Jung
Kev Qhuas Duab: This work is all original images not copyrighted.