Snack Ntim Khoom los ntawm Kazuo Fukushima and Haruka Takeuchi

Qhov qauv tsim Snack Ntim Khoom los ntawm Kazuo Fukushima and Haruka Takeuchi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Snack Ntim Khoom

los ntawm Kazuo Fukushima and Haruka Takeuchi

Tus Neeg Siv: Dali Foods

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,837

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #168316

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Snack Ntim Khoom

Lub ntim khoom txom ncuav rov tsim tshiab hloov pauv tus yam ntxwv pom ntawm Haochidian, lub tuam txhab khoom noj txom ncuav Suav uas muaj koob npe zoo. Tus qauv tsim qhia txog txoj kev niaj hnub thiab lom zem nrog cov ntawv loj thiab ntxim nyiam, lub cim luag ntxhi uas qhia txog kev zoo siab, thiab cov duab ya uas qhia txog qhov ntxhib nkhaus. Cov xim sib txawv ua kom txhua yam tsw txawv rau kev paub yooj yim thiab txaus nyiam ntawm lub txee. Cov ntsiab lus tsa thiab luam ntawv UV tshwj xeeb ntxiv qhov kov tau thiab zoo dua, txhim kho kev koom tes ntawm cov neeg siv khoom. Sib npaug ntawm kev lig kev cai thiab niaj hnub, lub ntim khoom txaus siab rau cov neeg siv khoom qub thiab hluas.

Qhov Lees Paub

Txog A' Design Award Tooj

Snack Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Snack Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Snack Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Qhov Loj & Ntim: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Cov Ntsiab Lus: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Thev Naus Laus Zis Tsim Khoom: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Kev Sib Tw Tsim Qauv: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Kev Tshawb Fawb: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Kev Txhawb Siab: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2022 and finished in January 2023 in Shanghai.
Txheej Txheem Ua Hauj Lwm: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Cov Patent: Copyrights belong to Dali Foods
Cov Tswv Cuab Pab: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Kev Qhuas Duab: Photographer: Zhu Jie