Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner los ntawm PepsiCo Design and Innovation

Qhov qauv tsim Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Chav Sab Hauv thiab Kev Nthuav Qhia.

ToojSab Hauv· 2025

Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner

los ntawm PepsiCo Design and Innovation

Tus Yeej A' Design Award Tooj hauv Pawg Sab Hauv

19,187

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #169617

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner

Ntawv Phau Ntawv: Pepsi Diner Milan 2024 yog ib qho pop-up diner sab hauv uas tsim los ua ib qho chaw brand ib ntus hauv Milan. Kev tsim khoom no coj lub tswv yim diner New York los rau Europe, ua thawj zaug ua diner qhib sab nraum Tebchaws Meskas. Sab hauv siv lub Pepsi cim tshiab thiab lub tswv yim pom kev qhia (visual identity system). Cov ntsiab lus hais txog Italian pop culture, xws li kev ncaws pob thiab suab paj nruag, raug siv nyob rau hauv qhov chaw ntawd, thiab tau npaj kev pab cuam nrog Italian cov neeg nto moo rau cov qhua. Lub hom phiaj yog los txuas nrog cov neeg tuaj saib hauv Europe los ntawm kev muab kab lis kev cai hauv thaj chaw ntawd los koom nrog zaj dab neeg ntawm brand.

Qhov Lees Paub

Txog A' Design Award Tooj

Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pepsi Diner Milan 2024 Kev Ua Haujlwm Tseem Ceeb: Chav Nyob Sab Hauv Pop-Up Diner ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Kev Txhawb Siab: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Nyeem Tsab Xov Xwm

Txhawb Nqa