Eternal Moon Kev Ntim Ncuav Hli los ntawm Sha Feng and Jiayi Lu

Qhov qauv tsim Eternal Moon Kev Ntim Ncuav Hli los ntawm Sha Feng and Jiayi Lu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2025

Eternal Moon Kev Ntim Ncuav Hli

los ntawm Sha Feng and Jiayi Lu

Tus Neeg Siv: Eternal Moon

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

16,684

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #171257

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Eternal Moon Kev Ntim Ncuav Hli

Eternal Moon yog ib lub thawv khoom plig tsim los rau ncuav hli. Lub thawv qhia txog lub ncauj lus Mid-Autumn los ntawm ib qho kev saib dav, tso cov dab neeg thaum ub tseg thiab tsom mus rau kev nyob mus ib txhis ntawm lub hli thiab txoj hmoo sib koom ntawm tib neeg. Cov duab kos qhia lub hli nyob rau yim qhov chaw sib txawv: nplaim taws, paj, pob zeb, huab, hiav txwv, cua, roob, thiab hav zoov. Kev luam duab spot color thiab hot stamping raug siv los ua. Lub thawv sab nraud ntev 335 dav 75 siab 195 millimeters, thiab tuaj yeem ntim tau cov thawv ncuav hli me me uas ntev 70 dav 70 siab 35 millimeters.

Qhov Lees Paub

Txog A' Design Award Tooj

Eternal Moon Kev Ntim Ncuav Hli yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Eternal Moon Kev Ntim Ncuav Hli xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Eternal Moon Kev Ntim Ncuav Hli ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Qhov Loj & Ntim: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Cov Ntsiab Lus: Branding, Packaging, Eternal Moon
Thev Naus Laus Zis Tsim Khoom: The printing technologies we use are spot color printing and hot stamping process.
Kev Sib Tw Tsim Qauv: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Kev Txhawb Siab: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Txheej Txheem Ua Hauj Lwm: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Cov Patent: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Cov Tswv Cuab Pab: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Kev Qhuas Duab: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.