Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom los ntawm Ebru Sile Goksel

Qhov qauv tsim Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom los ntawm Ebru Sile Goksel yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom

los ntawm Ebru Sile Goksel

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

7,760

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #175760

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom

Book Text: Cov qauv tsim ntim khoom no tau txais kev tshoov siab los ntawm kab lis kev cai tsim tshib qab zib (chocolate) niaj hnub Tim Europe. Cov ntawv sau siv qauv los ntawm cov paib qhia khoom qab zib qub, thaum cov cim duab qhia txog kev zoo, kev txawj ntse, thiab keeb kwm. Cov txheej txheem pom kev muaj kev hloov tau yooj yim thiab siv tau sib xws rau ntau hom qauv ntim khoom sib txawv. Cov khoom siv xaiv tseg zoo, cov texture, cov ncauj foil, thiab cov tswv yim tsim tawm ua rau muaj kev zoo nkauj heev tsim nyog rau kev muag khoom thiab pub khoom plig.

Qhov Lees Paub

Txog A' Design Award Tooj

Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Melodi Chocolate Primary Function: Kev Tsim Qhov Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Qhov Loj & Ntim: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Cov Ntsiab Lus: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Thev Naus Laus Zis Tsim Khoom: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Kev Sib Tw Tsim Qauv: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Kev Tshawb Fawb: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Kev Txhawb Siab: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Lub Sij Hawm Ua Hauj Lwm: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Txheej Txheem Ua Hauj Lwm: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Cov Tswv Cuab Pab: Ebru Sile Goksel
Kev Qhuas Duab: Photographer: Yonca Muslubaş