Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly) los ntawm Fumiko Okazeri

Qhov qauv tsim Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly) los ntawm Fumiko Okazeri yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly)

los ntawm Fumiko Okazeri

Tus Neeg Siv: KINOSHITASEIAN Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

8,052

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #176283

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly)

Cov ntim no tau tsim los rau cov khoom yokan uas ib lub tuam txhab Nyij Pooj uas tsim cov kua taum (bean paste) muaj keeb kwm ntev tau tshaj tawm. Thaum tseem khaws cia tus nqi qub txeeg qub teg ntawm yokan, nws tau rho tawm ntawm cov qauv ntim hnyav ib txwm muaj. Tus qauv tsim uas nco txog yav dhau los tab sis tseem yooj yim coj tau qhov sov siab thiab yooj yim los nkag siab, sib haum zoo nrog cov roj noob xyoob (organic) thiab cov saj zaub mov qab zib uas yooj yim. Tau txais kev txais tos txawm yog los ntawm cov neeg uas tsis paub txog wagashi, nws tau txais kev qhuas ntau heev thiab tau yeej ntau tus nqi zog tib si hauv Nyij Pooj thiab txawv teb chaws.

Qhov Lees Paub

Txog A' Design Award Tooj

Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Ankodoki Tas Zaub Mov Qab Zib (Sweet Bean Jelly) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Qhov Loj & Ntim: Width 30 mm x Depth 18 mm x Height 82 mm
Cov Ntsiab Lus: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Thev Naus Laus Zis Tsim Khoom: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Kev Sib Tw Tsim Qauv: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Kev Tshawb Fawb: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Kev Txhawb Siab: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Lub Sij Hawm Ua Hauj Lwm: This private label store opened on May 30, 2024.
Txheej Txheem Ua Hauj Lwm: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.