Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav los ntawm Kazuo Fukushima and Haruka Takeuchi

Qhov qauv tsim Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav los ntawm Kazuo Fukushima and Haruka Takeuchi yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2026

Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav

los ntawm Kazuo Fukushima and Haruka Takeuchi

Tus Neeg Siv: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

5,868

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #179693

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav

Cov Ntawv Phau: Spotlight yog ib qho kev tsim ntim khoom tshuaj txhuam hniav uas hloov lub peev xwm ua kom dawb mus ua ib qho kev pom uas saib tau. Tsis muaj kev nyob ntawm cov duab dawb ib txwm ua, qhov kev tsim no siv qhov teeb pom kev ua ib qho piv txwv los qhia txog kev ua kom cov enzyme ua hauj lwm thiab kev ua kom dawb hauv ib qho chaw tseem ceeb. Ib daim duab voj voog ci ntsa iab thiab cov yam ntxwv holographic ntawm nto duab tsim kom muaj qhov tob thiab qhov raug, ua kom cov txiaj ntsig ua hauj lwm raug pom thawj zaug. Cov kab ke no sib npaug ntawm kev ntseeg tau ntawm txuj ci thiab kev pom ntawm tej txee khoom, thaum tseem khaws kev sib xws thoob plaws cov khoom sib txawv los ntawm ib txoj kev tsim duab sib koom ua ke thiab kev tswj cov xim qhia tseem ceeb.

Qhov Lees Paub

Txog A' Design Award Hlau

Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Spotlight Toothpaste Packaging Lub Hauj Lwm Tseem Ceeb: Ntim Khoom Tshuaj Txhuam Hniav tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Qhov Loj & Ntim: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Cov Ntsiab Lus: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Thev Naus Laus Zis Tsim Khoom: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Kev Sib Tw Tsim Qauv: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
Kev Tshawb Fawb: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Kev Txhawb Siab: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Lub Sij Hawm Ua Hauj Lwm: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Txheej Txheem Ua Hauj Lwm: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Cov Tswv Cuab Pab: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Kev Qhuas Duab: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD