Tra Due Kev Ntaus Cim Npe Lag Luam los ntawm Yi Chun Lin

Qhov qauv tsim Tra Due Kev Ntaus Cim Npe Lag Luam los ntawm Yi Chun Lin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2026

Tra Due Kev Ntaus Cim Npe Lag Luam

los ntawm Yi Chun Lin

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

8,057

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #181081

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tra Due Kev Ntaus Cim Npe Lag Luam

Tra Due yog ib qho kev ntaus cim npe lag luam rau ib lub tsev haus cawv txiv hmab uas ua raws li kev lig kev cai aperitivo ntawm cov neeg Italy. Qhov kev ntaus cim no tau tsim los ntawm cov sijhawm nruab nrab ntawm 6 thiab 8 teev tsaus ntuj, thaum cov qhua tuaj sib sau ua ke ua ntej noj hmo. Ib pawg cim uas tau txais kev tshoov siab los ntawm cov cim ntawm cov tub txawg ua khoom hauv teb chaws Europe thiab cov txheej txheem cim hallmark sawv cev rau cov sijhawm sib koom hauv lub sijhawm ntawd. Lub cim tseem ceeb raug muab tso rau nruab nrab ntawm ob feem ntawm lub npe kom qhia txog kev sib npaug thiab kev sib pauv. Txhua lub cim ua raws li ib daim grid modular uas muaj qhov sib piv zoo ib yam, uas ua rau siv tau meej rau ntawm cov ntawv zaub mov, cov coasters, cov ntawv lo, cov paib, thiab cov nplaim uas muaj cim nias tob.

Qhov Lees Paub

Txog A' Design Award Tooj

Tra Due Kev Ntaus Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tra Due Kev Ntaus Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tra Due Kev Ntaus Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Qhov Loj & Ntim: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Cov Ntsiab Lus: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
Thev Naus Laus Zis Tsim Khoom: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Kev Sib Tw Tsim Qauv: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Kev Tshawb Fawb: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Kev Txhawb Siab: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Lub Sij Hawm Ua Hauj Lwm: The project was developed between December 2026 and February 2026 in New York.
Txheej Txheem Ua Hauj Lwm: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Cov Tswv Cuab Pab: Designer: Yi Chun Lin
Kev Qhuas Duab: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.