Fortune Express Kev Ntim Khoom Cawv Baijiu los ntawm Yao Wu

Qhov qauv tsim Fortune Express Kev Ntim Khoom Cawv Baijiu los ntawm Yao Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2026 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2026

Fortune Express Kev Ntim Khoom Cawv Baijiu

los ntawm Yao Wu

Tus Neeg Siv: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

7,184

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #182337

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Fortune Express Kev Ntim Khoom Cawv Baijiu

Fortune Express yog ib qho kev tsim lub thawv ntim rau cawv baijiu. Lub thawv uas muaj ru tsev khaub xwm ntsuas tau 280 los 150 los 230 milimev thiab qhib tau ntawm qab. Thaum nqa txhua daim tais sab hauv tawm, yuav pom tsib lub raj mis, thiab txhua lub raj mis nthuav qhia ib tug Vaj Nplua Nuj sib txawv nyob rau hauv ib xim ntawm Tsib Yam Ntsiab (Five Elements). Nyob hauv qab cov raj mis muaj tsib lub thawv fab plush uas tsis paub yam khoom ua ntej (blind box), uas muab dua qhib los pom cov menyuam duab me me uas tsim tau zoo nkauj. Lub thawv sab nraud ua kom tiav nrog kev nias daim ntawv foil (foil stamping), thiab cov ntawv lo luam tawm nrog tshuab digital. Cov menyuam roj hmab plush ua los ntawm cov hlua polyester mos nrog cov paj ntaub ua kom pom meej.

Qhov Lees Paub

Txog A' Design Award Tooj

Fortune Express Kev Ntim Khoom Cawv Baijiu yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Fortune Express Kev Ntim Khoom Cawv Baijiu xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Fortune Express Kev Ntim Khoom Cawv Baijiu ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Qhov Loj & Ntim: Length 280mm x Width 150mm x Height 230mm
Cov Ntsiab Lus: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Thev Naus Laus Zis Tsim Khoom: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Kev Sib Tw Tsim Qauv: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Kev Tshawb Fawb: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Kev Txhawb Siab: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Lub Sij Hawm Ua Hauj Lwm: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Txheej Txheem Ua Hauj Lwm: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Cov Patent: /
Cov Tswv Cuab Pab: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Kev Qhuas Duab: /