ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam los ntawm Julia Hell

Qhov qauv tsim ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam los ntawm Julia Hell yog tus yeej muaj nqis heev ntawm qhov khoom plig 2017 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2017

ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam

los ntawm Julia Hell

Tus Neeg Siv: Alpha Container Pictures

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

44,931

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #53240

Koom Npe Tos Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam

ACP Alpha Container Pictures yog ib qho kev tsim khoom ntawv lag luam tsim tawm rau lub tuam txhab tsim yeeb yaj kiab uas nyob hauv Berlin. Lub cim (logo) muab cov ntawv luv ACP sib txuas nrog lub npe puv tag ntawm lub tuam txhab. Muaj ob hom ntawv siv, ib hom yog stencil font zoo li cov ntawv siv rau saum lub thawv thauj khoom (freight containers), thiab ib hom yog technical monospace font zoo li cov ntawv ntaus ntawm lub tshuab ntaus ntawv (typewriter). Lub cim (logo) kuj tseem qhia txog cov xim uas siv, uas tshwm sim rau ntawm cov ntaub ntawv lag luam luam tawm thiab ntawm lub vev xaib. Daim ntawv sau tsab ntawv (letterhead) muaj qhov ntsuas 210 los ntawm 297 millimeters thiab daim namcard muaj qhov ntsuas 55 los ntawm 85 millimeters. Lub vev xaib uas hloov tau raws li lub cuab yeej siv (responsive website) qhib nrog cov yeeb yaj kiab video puv lub npoo (full screen).

Qhov Lees Paub

Txog A' Design Award Nyiaj

ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. ACP Alpha Container Pictures Kev Tsim Khoom Ntawv Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Qhov Loj & Ntim: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Cov Ntsiab Lus: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Thev Naus Laus Zis Tsim Khoom: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Kev Sib Tw Tsim Qauv: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Kev Tshawb Fawb: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Kev Txhawb Siab: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Lub Sij Hawm Ua Hauj Lwm: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Txheej Txheem Ua Hauj Lwm: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Cov Patent: None
Cov Tswv Cuab Pab: Full-Stack Web Development: Jannis Hell