Optics and Chromatics Tso Rau Dai Daim Ntawv los ntawm Timea Andoka

Qhov qauv tsim Optics and Chromatics Tso Rau Dai Daim Ntawv los ntawm Timea Andoka yog tus yeej muaj nqis heev ntawm qhov khoom plig 2018 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2018

Optics and Chromatics Tso Rau Dai Daim Ntawv

los ntawm Timea Andoka

Tus Neeg Siv: Timea Andorka

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

66,192

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #58492

Tshawb Nrhiav Tam Sim No Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Optics and Chromatics Tso Rau Dai Daim Ntawv

Cov npe Optics thiab Chromatic hais txog kev sib cav ntawm Goethe thiab Newton ntawm qhov xim. Qhov kev sib cav tswv yim no yog sawv cev los ntawm kev sib tsoo ntawm ob tsab ntawv sau cov ntawv sib txuam: ib qho yog xam, geometric, nrog cov kis tsis sib haum, lwm qhov cia siab rau qhov kev ua yeeb yam zoo nkauj ntawm cov yeeb yuj duab ntxoo. Hauv 2014 tus qauv no tau ua haujlwm ua tus npog rau Pantone Plus Series Artist Npog.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Optics and Chromatics Tso Rau Dai Daim Ntawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Optics and Chromatics Tso Rau Dai Daim Ntawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Optics and Chromatics Tso Rau Dai Daim Ntawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Qhov Loj & Ntim: original poster size: 70×100 cm
Cov Ntsiab Lus: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Thev Naus Laus Zis Tsim Khoom: paper, coloured plastic sheet, light, shadow
Kev Sib Tw Tsim Qauv: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Kev Tshawb Fawb: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Kev Txhawb Siab: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Lub Sij Hawm Ua Hauj Lwm: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Txheej Txheem Ua Hauj Lwm: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Cov Tswv Cuab Pab: Art director, graphic design, type design and paper craft: Tímea Andorka