Chips BCBG Ntim Zaub Mov los ntawm Arome Agency

Qhov qauv tsim Chips BCBG Ntim Zaub Mov los ntawm Arome Agency yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Chips BCBG Ntim Zaub Mov

los ntawm Arome Agency

Tus Neeg Siv: BCBG - La Ducale

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

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Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #71297

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Chips BCBG Ntim Zaub Mov

BCBG yog ib hom khoom lag luam ntawm cov khoom tawg ua ke tsim xyoo 2001 nyob rau sab qab teb ntawm Fabkis. Lub hom no muaj cov khoom lag luam zoo tshaj plaws nrog cov muaj tswv yim zoo ntawm cov zaub mov txawv thiab ua qab. Cov qauv tsim tsim nyob rau hauv xyoo 2020 tshiab ntawm cov cim rau cov kab lus tshiab ntawm cov kab nrib pleb. Lawv ua haujlwm ntawm lub tswv yim ntawm cov khoom nqaj / cim. Cov duab tshiab no sawv cev rau qhov ntau ntawm cov nkig hauv lub suab qub thiab kev lom zem. Cov cwj pwm ua tau zoo thiab muaj kuab zoo li cov khoom sawv cev.

Qhov Lees Paub

Txog A' Design Award Tooj

Chips BCBG Ntim Zaub Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Chips BCBG Ntim Zaub Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Chips BCBG Ntim Zaub Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Qhov Loj & Ntim: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Cov Ntsiab Lus: chips, design, packaging, minimal, food
Thev Naus Laus Zis Tsim Khoom: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Kev Sib Tw Tsim Qauv: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Kev Tshawb Fawb: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Kev Txhawb Siab: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Lub Sij Hawm Ua Hauj Lwm: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Txheej Txheem Ua Hauj Lwm: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Cov Patent: BCBG is a brand of La Ducale.
Cov Tswv Cuab Pab: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Kev Qhuas Duab: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel