Sparkling Juice Kev Ntim Khoom Haus los ntawm Mao Ming and Yao Dabin

Qhov qauv tsim Sparkling Juice Kev Ntim Khoom Haus los ntawm Mao Ming and Yao Dabin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Sparkling Juice Kev Ntim Khoom Haus

los ntawm Mao Ming and Yao Dabin

Tus Neeg Siv: Beijing Platinum Tiande Trading Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

22,060

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #86414

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sparkling Juice Kev Ntim Khoom Haus

Sparkling Juice yog qhov tsim khoom ntim rau ib yam kua txiv hmab txiv ntoo uas muaj cov cua daus (carbonated). Tus qauv tsim no muab daim ntawv qhia (label) sib txuas nrog lub duab ntawm lub raj mis iav. Daim ntawv qhia uas muaj kab tsis ncaj (beveled) raws li qhov nkhaus ntawm lub raj mis, thiab muaj ib daim ntawv qhia txiv hmab txiv ntoo me me qhia txog qhov qab zib ntawm kua txiv ntawd. Cov duab kos tes qhia txog plaub tus tsiaj, ib tug flamingo, ib tug leopard, ib tug giraffe thiab ib tug chameleon, uas tabtom cev mus rau plaub yam txiv hmab txiv ntoo, lime, passion fruit, strawberry thiab lychee. Lub raj mis muaj 290 milliliters thiab siab 20 centimeters. Kev luam ntawv nyiaj kub (hot silver printing) thiab kev ua kom pob nthuav (embossing) raug siv rau saum daim ntawv qhia.

Qhov Lees Paub

Txog A' Design Award Tooj

Sparkling Juice Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sparkling Juice Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sparkling Juice Kev Ntim Khoom Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Qhov Loj & Ntim: 290ml/20cm/Glass bottle/Glass bottle label
Cov Ntsiab Lus: Juice, glass bottle, packaging, illustration
Thev Naus Laus Zis Tsim Khoom: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Kev Sib Tw Tsim Qauv: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Kev Tshawb Fawb: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Kev Txhawb Siab: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Lub Sij Hawm Ua Hauj Lwm: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Txheej Txheem Ua Hauj Lwm: Glass bottle design, label design, label graphic design, printing process design, market testing.
Cov Tswv Cuab Pab: Mao Ming
Yao Dabin
Li Qian
Kev Qhuas Duab: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming