Yan Natural Juice Lub Raj Mis Ntim los ntawm Backbone Branding

Qhov qauv tsim Yan Natural Juice Lub Raj Mis Ntim los ntawm Backbone Branding yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Platinum hauv Pawg Sib Tw Tsim Ntim Khoom.

PlatinumNtim Khoom· 2020

Yan Natural Juice Lub Raj Mis Ntim

los ntawm Backbone Branding

Tus Neeg Siv: Backbone Branding

Tus Yeej A' Design Award Platinum hauv Pawg Ntim Khoom

201,010

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #86906

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yan Natural Juice Lub Raj Mis Ntim

Cov qauv tsim ntawm lub raj mis tau tshwm sim los ntawm qhov xwm txheej thiab cov ntsiab lus ntawm biomimicry tshwj xeeb yog daim ntawv ntawm cov kua tom. Qhov no txhais tau hais tias txhawm rau qhia cov organic zoo ntawm cov khoom sab hauv. Qhov kev xav ntawm lub cev no ua rau cov duab sib ntxiv uas thaum muab tso rau ib sab ntawm ib qho ntawm cov txee lossis thaum lub sijhawm thauj mus los tso cai rau kom txuag tau qhov chaw. Lub npe ntawm hom yog sau rau ntawm daim ntawv lo nrog stylized calligraphy. Qhov no calligraphy evokes xim thiab tsos ntawm nyias nyom raws li ib tug nod rau xwm.

Qhov Lees Paub

Txog A' Design Award Platinum

Yan Natural Juice Lub Raj Mis Ntim yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yan Natural Juice Lub Raj Mis Ntim qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Yan Natural Juice Lub Raj Mis Ntim yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Qhov Loj & Ntim: Width 70mm x Depth 85mm x Height 265 mm
Cov Ntsiab Lus: natural juice, packaging design, biomimicry, organic,
Thev Naus Laus Zis Tsim Khoom: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Kev Sib Tw Tsim Qauv: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Kev Tshawb Fawb: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Kev Txhawb Siab: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Lub Sij Hawm Ua Hauj Lwm: January to May 2017 in Yerevan Armenia
Txheej Txheem Ua Hauj Lwm: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Cov Tswv Cuab Pab: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Kev Qhuas Duab: All photo credits to Backbone Branding