Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej los ntawm Xiang Qian, Deng Zhehao and Yao Wenliang

Qhov qauv tsim Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej los ntawm Xiang Qian, Deng Zhehao and Yao Wenliang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej

los ntawm Xiang Qian, Deng Zhehao and Yao Wenliang

Tus Neeg Siv: Rufy Design

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

22,865

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #87642

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej

Pony Pack Tea yog ib qho khoom plig kev npaj khob thermo rau tshuaj yej zoo tshaj plaws. Lub tswv yim raws li keeb kwm ntev ntawm kev ua tshuaj yej, uas cov txheej txheem ib txwm muaj tau khaws cia thiab sib xyaw nrog kev tswj kev tsim khoom niaj hnub. Cov cim ntawv Suav uas sau ua cov qauv ntawm lub sij hawm sib txawv raug tso txheej saum nplooj ntawv los qhia txog qhov zoo uas nqa dhau lub sij hawm. Cov khoom muaj xws li ib lub thawv thiab ib lub hnab ntaub uas kaw nrog ib txoj hlua khi ceev. Siv daim ntawv khoob khoob yooj yim, nrog screen printing, bronzing thiab embossing. Cov ntsiab qhia txog cov ncej tshuaj yej thiab cov ncuav tshuaj yej.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pony Pack Tea Primary Function: Thawv Khoom Plig Rau Tshuaj Yej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Qhov Loj & Ntim: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Cov Ntsiab Lus: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Thev Naus Laus Zis Tsim Khoom: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Kev Sib Tw Tsim Qauv: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Kev Tshawb Fawb: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Kev Txhawb Siab: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Lub Sij Hawm Ua Hauj Lwm: 2017-2017.9 changsha, hunan province, China
Txheej Txheem Ua Hauj Lwm: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Cov Tswv Cuab Pab: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Kev Qhuas Duab: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。