Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography) los ntawm Haley Tebo

Qhov qauv tsim Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography) los ntawm Haley Tebo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography)

los ntawm Haley Tebo

Tus Neeg Siv: Haley Tebo

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

11,454

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #87839

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography)

Changing Perspectives yog ib qho kev tsim ntawv ntxig rau tej phaib iav ntawm ib lub tsev kawm ntawv qib siab kev kos duab. Cov ntawv raug txiav los ntawm vinyl daus zoo li huab thiab tsim ua ib co lus uas nyeem tau thaum tibneeg taug kev hla. Cov lus no nyeem tau ob sab, yog li cov neeg saib yuav tsum nres thiab txav mus los kom nyeem tag nrho cov lus. Txhua tus ntawv sib npaug li ib txog ob feet siab, hloov raws li kev deb ntawm tus neeg saib. Kev kaj lig hla cov phaib iav ua rau cov duab ntawv rov tshwm dua ua tej duab tsaus thiab duab pom kev. Qhov kev tsim khoom no caw tag nrho cov neeg hauv lub tsev kawm ntawv los koom nrog cov ntawv sau no.

Qhov Lees Paub

Txog A' Design Award Tooj

Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Changing Perspectives Kev Sib Txawv ntawm Kev Pom (Environmental Typography) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Qhov Loj & Ntim: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Cov Ntsiab Lus: Environmental typography, interaction design, user experience, typography, graphic design,
Thev Naus Laus Zis Tsim Khoom: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Kev Sib Tw Tsim Qauv: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Kev Tshawb Fawb: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Kev Txhawb Siab: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Lub Sij Hawm Ua Hauj Lwm: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Txheej Txheem Ua Hauj Lwm: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Cov Tswv Cuab Pab: Angeli Leong
Kev Qhuas Duab: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer