Songhua River Rice Pob Mov Pob los ntawm 33 and Branding Co., Ltd.

Qhov qauv tsim Songhua River Rice Pob Mov Pob los ntawm 33 and Branding Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2020

Songhua River Rice Pob Mov Pob

los ntawm 33 and Branding Co., Ltd.

Tus Neeg Siv: Sourceage

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

42,119

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #89941

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Songhua River Rice Pob Mov Pob

Songhua River Rice, yog cov khoom lag luam ua tau zoo raws li SOURCEAGE Food Group. Raws li lub caij ua Suav tsoos - Caij nplooj ntoos hlav Festival nce, lawv tsim los ntawm cov khoom ntim zoo nkauj ua khoom plig rau cov neeg muas zaub ntawm cov khoom plig caij nplooj ntoos hlav, yog li qhov kev tsim qauv txhua yam yuav tsum ua kev zoo siab ntawm lub caij nplooj ntoo hlav. thiab auspicious zoo lub ntsiab lus.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Songhua River Rice Pob Mov Pob yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Songhua River Rice Pob Mov Pob xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Songhua River Rice Pob Mov Pob yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Qhov Loj & Ntim: Width 210mm x Depth 40mm x Height 160mm
Cov Ntsiab Lus: Package，China，Rice，Food，Festival，Cultural
Thev Naus Laus Zis Tsim Khoom: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Kev Sib Tw Tsim Qauv: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Kev Tshawb Fawb: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Kev Txhawb Siab: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Txheej Txheem Ua Hauj Lwm: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Cov Patent: Copyrights belong to 33 and branding, 2019.
Cov Tswv Cuab Pab: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Kev Qhuas Duab: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.