Qhov qauv tsim Pleady Branding Brand Identity los ntawm Katsumi Tamura yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Pleady Branding Brand Identity

los ntawm Katsumi Tamura

Tus Neeg Siv: Good Morning Inc

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

29,825

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #90561

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pleady Branding Brand Identity

Pleady Branding yog ib qho kev tsim khoom lag luam (brand identity) tsim los rau ib lub tuam txhab tsim khoom coj los khi (taping) tshwj xeeb. Qhov kev tsim khoom no npog txog lub npe brand, lub cim brand logo, kev thoob, lub vev xaib, phau ntawv qhia khoom, cov yeeb yaj kiab brand thiab lub rooj qhia khoom rau kev lag luam. Lub npe muab ob lo lus play thiab ready los sib txuas ua ke. Kev sib txuas lus tau tsim los ntawm cov lus qhia tseem ceeb Tape or Lose thiab ib daim duab tseem ceeb ntawm ib tug poj niam khiav dhia, uas tau txais kev tshoov siab los ntawm txoj kab uas hla lub logo. Ib yam xim daj-ntsuab ntxiv (yellow-green) qhia txog kev tsom mus rau cov neeg ua kis las. Kev tswj xim (color management) ua kom xim brand ncaj qha thoob plaws rau saum ntawv, daim yeeb yaj kiab, thiab lub npoo duab.

Qhov Lees Paub

Txog A' Design Award Tooj

Pleady Branding Brand Identity yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pleady Branding Brand Identity xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pleady Branding Brand Identity ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Qhov Loj & Ntim: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Cov Ntsiab Lus: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Thev Naus Laus Zis Tsim Khoom: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Kev Sib Tw Tsim Qauv: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Kev Txhawb Siab: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Lub Sij Hawm Ua Hauj Lwm: PLEADY launched in July 2019.
Txheej Txheem Ua Hauj Lwm: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Cov Tswv Cuab Pab: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida