Sincha-Man Kev Cim Npe Lag Luam los ntawm Donggyun Kang

Qhov qauv tsim Sincha-Man Kev Cim Npe Lag Luam los ntawm Donggyun Kang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Sincha-Man Kev Cim Npe Lag Luam

los ntawm Donggyun Kang

Tus Neeg Siv: Sinchaman

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

12,088

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #91597

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sincha-Man Kev Cim Npe Lag Luam

Sincha-Man yog ib qho kev cim npe lag luam tsim los rau ib lub tuam txhab me me uas muab tsheb pauv thiab xauj. Kev cim npe no tsim los ntawm ib tug cim yog dab neeg tub rog (hero character), vim tias cov tub rog dab neeg raug lees paub dav los ntawm lawv cov cim. Cov duab kos, cim yos, cim thiab ntawv sau uas kos ua kab xiav txias qhia txog kev ncaj ncees, kev ntseeg siab thiab kev ceev. Ib qho qauv qhia txog lub kaus mom ci ntsa iab (halo) ntawm tus tub rog dab neeg pab txhawb lub ntsiab lus no. Tib cov yam ntxwv siv tau raws li ib txwm tib yam thoob plaws ntawm cov chaw tshaj tawm online thiab offline. Lub hom phiaj ntawm kev cim npe no yog xav muab lub hom npe tshiab kev lees paub muaj zog thiab kev nyiam zoo rau hauv lub tsev muag khoom uas muaj kev sib tw ntau.

Qhov Lees Paub

Txog A' Design Award Tooj

Sincha-Man Kev Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sincha-Man Kev Cim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sincha-Man Kev Cim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Qhov Loj & Ntim: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Cov Ntsiab Lus: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Thev Naus Laus Zis Tsim Khoom: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Kev Sib Tw Tsim Qauv: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Kev Tshawb Fawb: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Kev Txhawb Siab: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Txheej Txheem Ua Hauj Lwm: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Cov Tswv Cuab Pab: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim