Rosé Vinska etiketa – dizajner Ximena Ureta

Dizajn Rosé Vinska etiketa čiji je autor Ximena Ureta iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2020

Rosé Vinska etiketa

autor/ica Ximena Ureta

Klijent: Concha y Toro

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Rosé Vinska etiketa

Rose je vinska etiketa dizajnirana za rosé vino proizvedeno u Čileu. Etiketa mjeri 85 sa 90 milimetara i tiskana je na teksturiranom papiru gramature 89 grama po četvornom metru. Pet posebnih boja nanesenih je digitalnim offset tiskom, uz zlatnu foliju, crnu foliju te reljefnu i bareljefnu završnu obradu. Dizajn je inspiriran ružama, laticama, lozinim lišćem i mekim bojama večernjeg neba. Vitice loze isprepliću se oko teksta. Boca sadrži 375 mililitara, mali format koji je novost u ovoj kategoriji vina u Čileu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Rosé Vinska etiketa je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Rosé Vinska etiketa bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Rosé Vinska etiketa sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimenzije i pakiranje: Label Dimension: 85x90 mm
Oznake: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Proizvodna tehnologija: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Dizajnerski izazov: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Istraživanje: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiracija: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Trajanje projekta: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Tijek rada: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Članovi tima: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Zasluge za fotografije: Diego Agurto