Guo Cui Wu Du Kineski Baijiu – dizajner Xiongbo Deng

Dizajn Guo Cui Wu Du Kineski Baijiu čiji je autor Xiongbo Deng iznimno je cijenjeni dobitnik prestižne nagrade 2023 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

PlatinaAmbalaža· 2023

Guo Cui Wu Du Kineski Baijiu

autor/ica Xiongbo Deng

Klijent: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Guo Cui Wu Du Kineski Baijiu

Ovaj white spirit proizvod, nazvan Guocui Wudu, dolazi iz provincije Henan u Kini. Liker je napravljen od pet tradicionalnih kineskih ljekovitih materijala koji se namaču i kuhaju. Konkurentni proizvodi na tržištu više-manje sadrže nešto taloga zaostalog tijekom procesa proizvodnje piva. Nasuprot tome, najveća prodajna prednost ovog proizvoda je to što se kroz višestruke procese čistoća pića približava stanju bez nečistoća, što potrošačima daje jači osjećaj sigurnosti. Stoga su dizajneri odredili "čistoću" kao ključni element dizajna paketa za očitovanje najveće značajke.

Priznanje

O nagradi Platinska nagrada A' Design Award

Guo Cui Wu Du Kineski Baijiu je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Guo Cui Wu Du Kineski Baijiu pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Guo Cui Wu Du Kineski Baijiu je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimenzije i pakiranje: Width：130mm x Depth:120mm x Height：300mm
Oznake: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Proizvodna tehnologija: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Dizajnerski izazov: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Istraživanje: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiracija: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Trajanje projekta: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Tijek rada: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Zasluge za fotografije: Illustrator:Xiongbo Deng