Dizajn Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea čiji je autor Laurent Hainaut iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
SrebroAmbalaža· 2021
Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea
autor/ica Laurent Hainaut
Klijent: Tanaka 1789 X Chartier
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža
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Provjerite status nagrade za #112010Dizajn
O dizajnu Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea
Tanaka 1789 X Chartier Sake Blend 001 ambalaža je za seriju mješavina sakea. Etiketa nosi crni uzorak rešetke na crnoj podlozi, inspiriran zidovima pivovare Tanaka, primjerom Kura arhitekture iz razdoblja Edo. Rešetka je otisnuta kao lakovi oko boce i raspoređena u niz šesterokuta, simbola aromatske znanosti. Korištene su crna i bijela boja jer obje marke sadrže te boje, a crne boce rezervirane su za vrhunski sake. Dva imena spojena su u uzorak križa kroz zajedničko slovo A.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tanaka 1789 X Chartier Sake Blend 001 Ambalaža za bocu sakea je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
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Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Proizvodna tehnologija
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiracija
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Članovi tima
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
Sponzorirano
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