Organic Rice Vrećica – dizajner Kazuo Fukushima and Haruka Takeuchi

Dizajn Organic Rice Vrećica čiji je autor Kazuo Fukushima and Haruka Takeuchi iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2022

Organic Rice Vrećica

autor/ica Kazuo Fukushima and Haruka Takeuchi

Klijent: China State Farms Agribusiness Corp

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Organic Rice Vrećica

Ovaj projekt spaja osjećaje proizvođača koji rade ukusnu rižu u Wuchangu. Ideja dizajna je prirodni zlatni tepih. Stvorio je dizajn koji je povezan sa scenom u kojoj golemo rižino polje izgleda zlatno. Pakiranje je obrubljeno zlatnim rižinim tepihom. Dakle, oblik vakuumskog pakiranja je blok poput kocke. Osim toga, ilustracija patke je dokaz organskog uzgoja. Dizajn koji je jednostavno upakirao vrijednost organske poljoprivrede u Wuchangu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Organic Rice Vrećica je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Organic Rice Vrećica bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Organic Rice Vrećica je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimenzije i pakiranje: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Oznake: Organic, Rice, Package, China, Duck
Proizvodna tehnologija: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Dizajnerski izazov: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Istraživanje: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiracija: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Trajanje projekta: The project started in September 2019 and finished in September 2020 in Shanghai.
Tijek rada: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Članovi tima: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Zasluge za fotografije: Image: Photographer zhu Jie