Surplus Year After Year Pakiranje – dizajner Bo Yang

Dizajn Surplus Year After Year Pakiranje čiji je autor Bo Yang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Surplus Year After Year Pakiranje

autor/ica Bo Yang

Klijent: Beijing Bofly Design Co.,LTD

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Surplus Year After Year Pakiranje

Ovo je dizajn pakiranja kineskog žestokog napitka. Danas pretjerano pakiranje Baijiu proizvoda predstavlja ozbiljno rasipanje i uzrokuje onečišćenje okoliša. Stoga dizajn kutije i unutarnji uložak koriste ekološki prihvatljive biorazgradive materijale po pristupačnoj cijeni. Uzorak plavog vodenog toka naslikan je tradicionalnom kineskom kaligrafskom četkom. Dvije zlatne ribe igraju se uzvodno kroz okomite urezane uzorke valova. To je savršena kombinacija tradicionalne kulture i umjetničkog dizajna.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Surplus Year After Year Pakiranje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Surplus Year After Year Pakiranje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Surplus Year After Year Pakiranje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimenzije i pakiranje: Box 315×170×95mm, Bottle 255×65mm
Oznake: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Proizvodna tehnologija: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Dizajnerski izazov: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiracija: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Trajanje projekta: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Tijek rada: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.