BonBonne Nuit Ambalaža za bombone – dizajner Ka Wai Tsun

Dizajn BonBonne Nuit Ambalaža za bombone čiji je autor Ka Wai Tsun iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

BonBonne Nuit Ambalaža za bombone

autor/ica Ka Wai Tsun

Klijent: Ka Wai (Rae), Tsun

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu BonBonne Nuit Ambalaža za bombone

BonBonne Nuit je serija dizajna ambalaže za bombone. Naziv spaja dvije francuske riječi, bon bon, što znači bombon, i bonne nuit, što znači laku noć. Koncept poziva kupce da okuse vlastite lucidne snove. Ambalaža koristi stil montaže koji objedinjuje nadrealističke elemente. Budući da su lucidni snovi kontrolabilni, priča na svakoj ambalaži sugerira želju koju bi ljudi mogli imati. Konceptualni nazivi proizvoda osmišljeni su tako da u umu potaknu maštovite prizore. Serija uključuje tri vrećice, tri mini okrugle kutije i dvije pravokutne kutije s ručkom.

Priznanje

O nagradi Željezna nagrada A' Design Award

BonBonne Nuit Ambalaža za bombone je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da BonBonne Nuit Ambalaža za bombone bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. BonBonne Nuit Ambalaža za bombone se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimenzije i pakiranje: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Oznake: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Proizvodna tehnologija: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Dizajnerski izazov: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Istraživanje: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiracija: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Trajanje projekta: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Tijek rada: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patenti: Copyrights belong to Ka Wai (Rae) Tsun, 2020.