Lidugaoliang Baijiu Alkoholno piće - Ambalaža – dizajner Wen Liu, HenHong Yang and Weijie Kang

Dizajn Lidugaoliang Baijiu Alkoholno piće - Ambalaža čiji je autor Wen Liu, HenHong Yang and Weijie Kang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2021

Lidugaoliang Baijiu Alkoholno piće - Ambalaža

autor/ica Wen Liu, HenHong Yang and Weijie Kang

Klijent: Jiangxi Lidu Liquor Industry Co.ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Lidugaoliang Baijiu Alkoholno piće - Ambalaža

Lidugaoliang Baijiu je dizajn ambalaže za kinesko destilirano žestoko piće. Boca ima glatko zaobljen oblik i ukrašena je reljefnim motivima sirka. Okrugli poklopac i krug na vanjskoj kutiji temelje se na porculanu dinastije Yuan, razdoblja u kojem je započela proizvodnja ovog pića. Kosa etiketa izrađena je od kože. Vanjska kutija kombinira kožu i metal, a otvara se okretanjem okrugle ploče. Zelena nijansa je produbljena kako bi odgovarala vrhunskom proizvodu. Ambalaža je dimenzija 120 mm širine, 120 mm dubine i 330 mm visine.

Priznanje

O nagradi Brončana nagrada A' Design Award

Lidugaoliang Baijiu Alkoholno piće - Ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lidugaoliang Baijiu Alkoholno piće - Ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lidugaoliang Baijiu Alkoholno piće - Ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimenzije i pakiranje: Width 120mm* Depth 120mm* Height 330mm
Oznake: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Proizvodna tehnologija: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Dizajnerski izazov: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Istraživanje: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiracija: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Trajanje projekta: 2019.08-Now Shenzhen, China
Tijek rada: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Članovi tima: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang