Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt – dizajner Jimmy Chew

Dizajn Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt čiji je autor Jimmy Chew iznimno je cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2021

Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt

autor/ica Jimmy Chew

Klijent: Sogurt

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt

Sogurt With Love and All Things Good dizajn je ambalaže za čašice smrznutog jogurta sladoleda. Svježi tonovi boja koriste se kako bi odražavali pristupačan, vedar i elegantan glas brenda. Preklopljene ilustracije personificiraju spoj ključnih sastojaka unutar svakog pomno kreiranog okusa. Tipografija, ikonografija i raspored elemenata organizirani su kako bi jasno prikazali informacije o proizvodu i omogućili jednostavno čitanje. Plastični poklopac prethodne ambalaže zamijenjen je papirnatim poklopcem. Svaka čašica sadrži 125 mililitara i široka je 74 milimetra.

Priznanje

O nagradi Željezna nagrada A' Design Award

Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Sogurt With Love and All Things Good Ambalaža za smrznuti jogurt se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimenzije i pakiranje: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Oznake: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Proizvodna tehnologija: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Dizajnerski izazov: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Istraživanje: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiracija: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Trajanje projekta: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Tijek rada: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Članovi tima: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Zasluge za fotografije: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.