Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo – dizajner Bold Brands

Dizajn Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo čiji je autor Bold Brands iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo

autor/ica Bold Brands

Klijent: Bold Brands

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo

Beer Mail je dizajn ambalaže za asortiman craft piva. Etikete su uokvirene poput poštanskih maraka, što je referenca na naziv brenda i na kolekcionarsku vrijednost maraka. Svaka vrsta nosi kolažnu ilustraciju koja spaja elemente koji na prvi pogled djeluju nepovezano. Sastojci korišteni u pivu skriveni su unutar ilustracija, pa ih potrošač može tražiti. Pivo se prodaje u staklenim bocama od 330 ml s digitalno tiskanim etiketama i u tiskanim limenkama od 500 ml. Dizajn odražava male proizvodne količine ovog asortimana.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Beer Mail by Volfas Engelman Primarna funkcija: Ambalaža za craft pivo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimenzije i pakiranje: 500 ml cans HD printed.
330 ml glass bottles with labels.
Oznake: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Proizvodna tehnologija: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Dizajnerski izazov: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Istraživanje: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiracija: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Trajanje projekta: This project started in January 2020 and is still ongoing adding a new variety every other month.
Tijek rada: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Članovi tima: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Zasluge za fotografije: Illustrations & Visuals: Sandra Ramoskaite