Niulanshan Ambalaža za bocu žestokog pića – dizajner Tiger Pan

Dizajn Niulanshan Ambalaža za bocu žestokog pića čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2021

Niulanshan Ambalaža za bocu žestokog pića

autor/ica Tiger Pan

Klijent: Beijing Chuangyitang Sales Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Niulanshan Ambalaža za bocu žestokog pića

Niulanshan je dizajn ambalaže u limitiranoj seriji za kinesku marku žestokog pića, predstavljen za Godinu vola. Boca je izrađena od stakla, a kutija od drveta. Dizajn izbjegava realizam i koristi modernu, apstraktnu formu. Oštra ravna linija poput reza oštrice na tijelu boce sugerira snažno tijelo i beskompromisni karakter vola. Zaštitni znak marke zadržava samo kaligrafski znak Niu, koji znači vol. Posljednji potez je produžen kako bi sugerirao kinesku frazu Niu do kraja, želju za postizanjem ciljeva. Namjera je privući mlade potrošače.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Niulanshan Ambalaža za bocu žestokog pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Niulanshan Ambalaža za bocu žestokog pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Niulanshan Ambalaža za bocu žestokog pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimenzije i pakiranje: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Oznake: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Proizvodna tehnologija: The bottle is made of glass and the box is made of wood.
Dizajnerski izazov: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Istraživanje: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspiracija: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Trajanje projekta: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Tijek rada: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patenti: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Članovi tima: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Zasluge za fotografije: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan