Tralock Ambalaža za lokot – dizajner Bakhtiyar Baimurzayev

Dizajn Tralock Ambalaža za lokot čiji je autor Bakhtiyar Baimurzayev iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Tralock Ambalaža za lokot

autor/ica Bakhtiyar Baimurzayev

Klijent: Bakhtiyar Baimurzayev

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Tralock Ambalaža za lokot

Tralock je ambalaža dizajnirana za lokot za putni kovčeg. Kutija je oblikovana kao mali kovčeg, čime se ambalaža izravno povezuje s namjenom proizvoda. Naziv kombinira riječi putovanje (travelling) i lokot (lock), a slovo o u logotipu oblikovano je kao ključna rupa. Struktura se sastoji od dva sloja. Blister jezgra pridržava lokot i ključeve na mjestu, dok kartonski sloj nosi tiskani dizajn. Izrez (diecut) omogućuje kupcu da vidi proizvod unutar ambalaže. Žive boje odražavaju temu putovanja i pomažu da ambalaža bude uočljiva.

Priznanje

O nagradi Brončana nagrada A' Design Award

Tralock Ambalaža za lokot je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tralock Ambalaža za lokot bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tralock Ambalaža za lokot sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimenzije i pakiranje: Width 100 mm x Depth 25 mm x Height 143 mm
Oznake: packaging design, box, professional, travelling, lock
Proizvodna tehnologija: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Dizajnerski izazov: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Istraživanje: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiracija: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Trajanje projekta: Duration: September-December, 2020
Location: Kazakhstan
Tijek rada: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patenti: Copyrights belong to Bakhtiyar Baimurzayev
Članovi tima: Bakhtiyar Baimurzayev
Zasluge za fotografije: All images Credits to Bakhtiyar Baimurzayev