Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice – dizajner Tiger Pan

Dizajn Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice

autor/ica Tiger Pan

Klijent: Shuanghui Group

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Provjerite status nagrade za #130897

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Boje

Dizajn

O dizajnu Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice

Tekst knjige: Shuanghui Rebrand je dizajn ambalaže za proizvod kuhane šunke koji se prodaje u Kini. Redizajn zadržava izvorne elemente brenda, a pikselizirane slike zamjenjuje geometrijskim grafikama, kako bi ambalaža bila prepoznatljiva i s udaljenosti. Prikazi proizvoda iz različitih kutova i u različitim kombinacijama pojednostavljeni su u zaobljene oblike. Tri skupine živopisnih boja razlikuju pojedine okuse. Jasan raspored informacija i jedinstveni sustav serije pomažu kupcima da brzo pronađu željeni proizvod. Novi natpis brenda prati blagi lučni oblik.

Priznanje

O nagradi Brončana nagrada A' Design Award

Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shuanghui Rebrand Primarna funkcija: Ambalaža za kobasice sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimenzije i pakiranje: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Oznake: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Proizvodna tehnologija: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Dizajnerski izazov: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Istraživanje: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiracija: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Trajanje projekta: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Tijek rada: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Članovi tima: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Zasluge za fotografije: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu