Luckinfo Ocean Refreshing Base Serum Ambalaža – dizajner Wai Ho Cheung

Dizajn Luckinfo Ocean Refreshing Base Serum Ambalaža čiji je autor Wai Ho Cheung iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Luckinfo Ocean Refreshing Base Serum Ambalaža

autor/ica Wai Ho Cheung

Klijent: Luckinfo

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Luckinfo Ocean Refreshing Base Serum Ambalaža

Površina kutije ostaje minimalna i stroga, dok je ilustracija valova otisnuta ispod kako bi odjeknula s morskim sastojcima. Dio ilustracije izložen na dnu da obogati blijedu površinu, kao i da privuče korisnike da otvore kutiju. Boca je matirana na vrhu kako bi nestanak prešao s biserno bijelog poklopca na prozirni dio, kao i za pokrivanje mutne smjese koja bi mogla nastati mućkanjem; staklena boca ostaje prozirna na dnu kako bi se pokazala jedinstvena plava kapljica tehnologijom sedimentacije kapljica ulja.

Priznanje

O nagradi Brončana nagrada A' Design Award

Luckinfo Ocean Refreshing Base Serum Ambalaža je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Luckinfo Ocean Refreshing Base Serum Ambalaža bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Luckinfo Ocean Refreshing Base Serum Ambalaža sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Dimenzije i pakiranje: Width 50mm x Depth 50mm x Height 95mm
Oznake: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Proizvodna tehnologija: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Dizajnerski izazov: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Istraživanje: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Inspiracija: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Trajanje projekta: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Tijek rada: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.