Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće – dizajner Luo Heng

Dizajn Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće čiji je autor Luo Heng iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2022

Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće

autor/ica Luo Heng

Klijent: Laboratory and Hopeful

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće

Guizhou Moutai Maoyuan Jiu dizajn je ambalaže za kinesko žestoko piće. Boca je izrađena od stakla postupkom pjeskarenja s reljefnim logotipom u ružičastom zlatu. Vrat je dovršen postupkom metalnog naštrcavanja, a vrh čepa reljefno je ukrašen imitacijom stakla. Vanjska kutija koristi vruće utiskivanje i reljefni tisak. Tamnozelena i zlatna čine glavnu shemu boja. Valoviti uzorci upućuju na rijeku Chishui koja se koristi u proizvodnji, dok leteća božica na čepu i ždral s borovim granama na vratu slijede tradicionalne kineske motive.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Guizhou Moutai Maoyuan Jiu Ambalaža za žestoko piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimenzije i pakiranje: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Oznake: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Proizvodna tehnologija: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Dizajnerski izazov: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Istraživanje: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiracija: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Trajanje projekta: The project started in November 2019 in Jiangxi and finished.
Tijek rada: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Članovi tima: Luo Heng
Zasluge za fotografije: Luo Heng