Plant Selected Ambalaža za pića – dizajner Blackandgold Shanghai

Dizajn Plant Selected Ambalaža za pića čiji je autor Blackandgold Shanghai iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Plant Selected Ambalaža za pića

autor/ica Blackandgold Shanghai

Klijent: Yili Group

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Plant Selected Ambalaža za pića

Plant Selected je dizajn ambalaže za asortiman biljnih napitaka. Spremnik je PET boca prekrivena mat folijom, dimenzija 60 mm širine, 60 mm dubine i 177 mm visine. Zelena boja koristi se za napitak od soje, a plava za zobeni napitak. Naziv proizvoda ispisan je velikim fontom u stilu grafita na engleskom jeziku, s integriranim zlatnim zrnima soje i zobi unutar slova. Potpuno obojena pozadina stvara snažan blok boje na polici. Prednosti proizvoda navedene su pri dnu kako bi informirale potrošače.

Priznanje

O nagradi Brončana nagrada A' Design Award

Plant Selected Ambalaža za pića je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Plant Selected Ambalaža za pića bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Plant Selected Ambalaža za pića sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimenzije i pakiranje: Width 60 mm x Depth 60 mm x Height 177 mm
Oznake: Packaging, plant-based Beverage, plant milk, China
Proizvodna tehnologija: PET bottle covered with Matte film
Dizajnerski izazov: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Istraživanje: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiracija: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Trajanje projekta: The project started in September, 2020 and the product is launched in March, 2021
Tijek rada: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patenti: All photos and video credits to blackandgold Shanghai, 2022.
Članovi tima: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN