Dizajn Zhu Xixi Poklon Kutija čiji je autor Jin Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
ŽeljezoAmbalaža· 2022
Zhu Xixi Poklon Kutija
autor/ica Jin Zhang
Klijent: Wuhan Sanbu Brand Design
Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža
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Provjerite status nagrade za #134487Dizajn
O dizajnu Zhu Xixi Poklon Kutija
2022. je godina tigra u kineskom lunarnom kalendaru. Najizravniji način je korištenje tigrove grafike. Dizajner koristi sličan izgovor tigra i blagoslova na kineskom i koristi pet tigrova za izražavanje wu fu lin men (kineski idiom, koji se obično koristi za Novu godinu). koristite idiome i grafiku za oblikovanje dvostrukih novogodišnjih blagoslova. Snažne narančaste i zelene kontrastne boje čine cijeli paket elegantnijim. Kutija se može koristiti kao ukrasna slika, au isto vrijeme tu je i slika tigra u boji za interakciju ljudi.
Priznanje
O nagradi Željezna nagrada A' Design Award
Zhu Xixi Poklon Kutija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Zhu Xixi Poklon Kutija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Zhu Xixi Poklon Kutija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
- Dimenzije i pakiranje
- 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
- Oznake
- zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
- Proizvodna tehnologija
- Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
- Dizajnerski izazov
- The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
- Istraživanje
- After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
- Inspiracija
- The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
- Trajanje projekta
- The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
- Tijek rada
- In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
- Članovi tima
- Designer ：Jin Zhang
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