Gradient Vodka Soda Ambalaža za Vodka Sodu – dizajner Mark Rowe and John Eresman

Dizajn Gradient Vodka Soda Ambalaža za Vodka Sodu čiji je autor Mark Rowe and John Eresman iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2022

Gradient Vodka Soda Ambalaža za Vodka Sodu

autor/ica Mark Rowe and John Eresman

Klijent: Gradient Beverages Corp.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Gradient Vodka Soda Ambalaža za Vodka Sodu

Gradient je dizajn ambalaže za mješoviti pakiranje pića vodka soda. Pakiranje sadrži šest elegantnih limenki od 355 mililitara s postupno smanjujućom jačinom alkohola od 8, 7, 6, 4, 3 i 2 posto volumnog udjela. Limenke su poredane u jednom redu unutar kutije, a uzorak matrice točaka postupno prelazi iz tamnog u svijetli ton duž reda. Kosa perforacija otvara kutiju od jačeg kraja prema slabijem, tako da se limenke uzimaju tim redoslijedom. Raspored potiče umjerenost tijekom večeri. Nude se tri okusa: malina limun, krastavac menta i limeta.

Priznanje

O nagradi Brončana nagrada A' Design Award

Gradient Vodka Soda Ambalaža za Vodka Sodu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gradient Vodka Soda Ambalaža za Vodka Sodu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gradient Vodka Soda Ambalaža za Vodka Sodu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimenzije i pakiranje: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Oznake: gradient, moderation, vodka soda, seltzer, gradually reducing,
Proizvodna tehnologija: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Dizajnerski izazov: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Istraživanje: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspiracija: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Trajanje projekta: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Tijek rada: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Članovi tima: Creative Director: John Eresman
Designer: Mark Rowe