Messenger Angel Ambalaža – dizajner Musa Celik

Dizajn Messenger Angel Ambalaža čiji je autor Musa Celik iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2022

Messenger Angel Ambalaža

autor/ica Musa Celik

Klijent: Kertil Cam

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

12,726

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #140139

Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Messenger Angel Ambalaža

Ovaj dizajn namijenjen je brendu osnovanom prije nekoliko desetljeća koji u očima kupaca ostavlja nostalgičan dojam. Ambalaža uključuje mitološki vizualni svijet s prijelazima boja oko simbola anđela. Cvjetna struktura u dizajnu boce odnosi se na mirise brenda. Valovi koji se spiralno uzdižu odozdo prema gore stvaraju efekt prskanja mirisa i dojam da miris izlijeva iz boce. Cilj dizajna je stvoriti novi, moderan izgled za povijesni brend.

Priznanje

O nagradi Željezna nagrada A' Design Award

Messenger Angel Ambalaža je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Messenger Angel Ambalaža bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Messenger Angel Ambalaža se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
Dimenzije i pakiranje: Height 25 cm X Length 4,6 cm X Width 8,6 cm
Oznake: Scent, Fragrance, History, Mythological
Proizvodna tehnologija: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
Dizajnerski izazov: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
Istraživanje: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
Inspiracija: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
Trajanje projekta: Istanbul, 15.06.2021 - 30.12.2021
Tijek rada: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
Članovi tima: Musa Celik, Efe Esa