Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje – dizajner Izabela Jurczyk

Dizajn Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje čiji je autor Izabela Jurczyk iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2022

Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje

autor/ica Izabela Jurczyk

Klijent: Bethru

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje

Tekst: Bethru je dizajn ambalaže za asortiman sredstava za čišćenje kućanstva koji se temelji na čvrstim tabletama i bočici s raspršivačem za višekratnu upotrebu. Tablete su izrađene od 93 posto prirodnih sastojaka, veganske su, ne testiraju se na životinjama i ne sadrže mikroplastiku. Svaka se tableta otapa u vodi iz slavine i proizvodi 300 mililitara tekućine za čišćenje. Bočica s raspršivačem kupuje se samo jednom i koristi mnogo puta, čime se smanjuje količina plastičnog otpada. Tablete su omotane papirom, a kutije su izrađene od papira koji se može reciklirati. Boje i oblici ambalaže inspirirani su prirodom.

Priznanje

O nagradi Željezna nagrada A' Design Award

Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Bethru Osnovna funkcija: Ambalaža proizvoda za čišćenje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimenzije i pakiranje: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Oznake: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Proizvodna tehnologija: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Dizajnerski izazov: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Istraživanje: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiracija: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Trajanje projekta: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Tijek rada: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Članovi tima: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Zasluge za fotografije: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design