Dizajn Gui Ba Fang Ambalaža za Baijiu čiji je autor Yanhui Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.
BroncaAmbalaža· 2023
Gui Ba Fang Ambalaža za Baijiu
autor/ica Yanhui Zhang
Klijent: Wuhan Pufine Creative Technology Co., Ltd.
Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža
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Provjerite status nagrade za #141115Dizajn
O dizajnu Gui Ba Fang Ambalaža za Baijiu
Gui Ba Fang je dizajn ambalaže za kineski žestoki alkoholni napitak baijiu. Dizajn se oslanja na umjetnost i povijest dinastije Tang. Tema je nadahnuta pričom o tang dinastijskom caru koji dočekuje goste iz mnogih zemalja. Tradicionalna kaligrafija, rezbarenje pečata i motivi Dunhuang freski primijenjeni su na poklon kutiju i bocu. Osmerokutna keramička boca simbolizira dobrodošlicu sa svih strana. Unutar kutije nalazi se ilustracija koja prikazuje cara kako zabavlja goste. Kutija i boca mogu se sačuvati i ponovno upotrijebiti kao dekorativni predmeti.
Priznanje
O nagradi Brončana nagrada A' Design Award
Gui Ba Fang Ambalaža za Baijiu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Gui Ba Fang Ambalaža za Baijiu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Gui Ba Fang Ambalaža za Baijiu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
- Dimenzije i pakiranje
- Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm - Oznake
- High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
- Proizvodna tehnologija
- The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
- Dizajnerski izazov
- One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
- Istraživanje
- Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
- Inspiracija
- Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
- Trajanje projekta
- The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
- Tijek rada
- The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
- Članovi tima
- Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli - Zasluge za fotografije
- Zhang Yanhui
Zhang Xintong
Wang shijie
Sponzorirano
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