Altitude Series Etiketa za vino – dizajner Yanhui Zhang

Dizajn Altitude Series Etiketa za vino čiji je autor Yanhui Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2023

Altitude Series Etiketa za vino

autor/ica Yanhui Zhang

Klijent: Wuhan Pufine Creative Technology Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Altitude Series Etiketa za vino

Altitude Series je etiketa za vino kreirana za vina iz regije Shangri-La i inspirirana kartama blaga iz pustolovnih priča. Etiketa koristi visinsku kartu kako bi odražavala veliku nadmorsku visinu i nisku geografsku širinu područja uzgoja. Koordinate i podaci o nadmorskoj visini označavaju kvalitetu i razred svakog vina. Tri boje upućuju na lokalni okoliš: srebrna za snijeg, plava za jezero i crna za noćno nebo. Blago izbočene zlatne koordinate čine svaki razred lako prepoznatljivim. Ultraljubičasti tisak primijenjen je na posebnom papiru s finim zakrivljenim teksturama koje lome svjetlost.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Altitude Series Etiketa za vino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Altitude Series Etiketa za vino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Altitude Series Etiketa za vino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimenzije i pakiranje: Width: 90MM, height: 95MM
Oznake: Shangri-La, treasure, map, poster, wine, packaging design
Proizvodna tehnologija: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Dizajnerski izazov: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Istraživanje: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiracija: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Trajanje projekta: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Tijek rada: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Članovi tima: Creative Director: Xia Ling
Designer: Wang Yang
Zasluge za fotografije: Creative Director: Xia Ling