Xijiu Matured Liquor Ambalaža za alkoholna pića – dizajner Chengdu Times Fashion Art Design Co., Ltd

Dizajn Xijiu Matured Liquor Ambalaža za alkoholna pića čiji je autor Chengdu Times Fashion Art Design Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2025 Platinska nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

PlatinaAmbalaža· 2025

Xijiu Matured Liquor Ambalaža za alkoholna pića

autor/ica Chengdu Times Fashion Art Design Co., Ltd

Klijent: Guizhou Xijiu Co..ltd

Dobitnik nagrade Platinska nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Xijiu Matured Liquor Ambalaža za alkoholna pića

Xijiu Matured Liquor je dizajn ambalaže za seriju kineskih alkoholnih pića. Boca zadržava klasičnu siluetu bubnja prepoznatljivu za brend i referira se na kružni oblik predmeta koji se čuva u Muzeju Palače, oblik koji se u tradicionalnoj kineskoj kulturi povezuje s potpunošću i harmonijom. Oznake starosti od 15 i 30 godina laserski su ugravirane u obliku lepršavih vrpci. Čep ima četverostrani oblik koji simbolizira sreću te se glatko otvara i zatvara. U unutrašnjosti se nalazi originalna ilustracija u stilu drvoreza koja prikazuje krajolik uz rijeku Chishui i sastojke za proizvodnju pića. Vanjska kutija jednostavna je za nošenje i pohranu.

Priznanje

O nagradi Platinska nagrada A' Design Award

Xijiu Matured Liquor Ambalaža za alkoholna pića je pobjednik Platinske nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje uistinu izuzetnim, elegantnim i veličanstvenim dizajnima. Platinski pobjednici čudesa su stvaranja, svjedočanstva granica intelektualne kreativnosti te pokazuju nenadmašan profesionalizam i genij svojih dizajnera. Očekuje se da ovi dizajni budu najpoznatiji radovi koji određuju estetiku jednog doba, doprinose dobrobiti društva i pomiču granice umjetnosti, znanosti, dizajna i tehnologije. Xijiu Matured Liquor Ambalaža za alkoholna pića pokazuje uzvišenu razinu izvrsnosti i nedvojbeno čini svijet boljim mjestom svojim korisnim i vrijednim karakteristikama. Xijiu Matured Liquor Ambalaža za alkoholna pića je rad koji je osvojio Platinsku nagradu A' Design Award i koji budi želje, nadahnjuje, oduševljava i pali veliku radost.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Dimenzije i pakiranje: 150mm*50mm*180mm
Oznake: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Proizvodna tehnologija: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Dizajnerski izazov: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Istraživanje: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiracija: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Trajanje projekta: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Tijek rada: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Članovi tima: Xiaohu Feng
Xian Huo
Lei Wang