Gui Jiu Shi Jia Ambalaža za alkoholno piće – dizajner Yunlin Dai and Weiliang Tao

Dizajn Gui Jiu Shi Jia Ambalaža za alkoholno piće čiji je autor Yunlin Dai and Weiliang Tao iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2023

Gui Jiu Shi Jia Ambalaža za alkoholno piće

autor/ica Yunlin Dai and Weiliang Tao

Klijent: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Gui Jiu Shi Jia Ambalaža za alkoholno piće

Gui Jiu Shi Jia je dizajn ambalaže za kineski žestoki alkoholni napitak baijiu. Boca je sprijeda kvadratnog oblika, dok pogled odozgo spaja kvadratne i okrugle forme. Oblik se referira na kulturnu ideju koja spaja čvrsta načela s fleksibilnim razmišljanjem. Etiketa nosi batik uzorak ptice dobrodošlice iz Guizhoua, tradicionalni znak gostoljubivosti. Boca je obrađena prskanjem, pečenjem i četkanjem, a ovratnik oko grla obložen je kožom. Kutija koristi poseban papir, ploču od vlakana, srebrnu foliju i metalnu signalizaciju. Sustav od četiri koda pruža zaštitu od krivotvorenja.

Priznanje

O nagradi Željezna nagrada A' Design Award

Gui Jiu Shi Jia Ambalaža za alkoholno piće je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Gui Jiu Shi Jia Ambalaža za alkoholno piće bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Gui Jiu Shi Jia Ambalaža za alkoholno piće se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimenzije i pakiranje: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Oznake: crafts, Baijiu, spirit, packaging, art
Proizvodna tehnologija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Dizajnerski izazov: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Istraživanje: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiracija: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Trajanje projekta: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Tijek rada: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Članovi tima: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu