Huanghelou Ambalaža Za Pivo – dizajner Jin Zhang

Dizajn Huanghelou Ambalaža Za Pivo čiji je autor Jin Zhang iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Huanghelou Ambalaža Za Pivo

autor/ica Jin Zhang

Klijent: Huanghelou

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Huanghelou Ambalaža Za Pivo

Toranj žutog ždrala najpoznatija je znamenita zgrada u Wuhanu u Kini. Ova serija piva limenke su imidža grada koje je lansirao Yellow Crane Tower. Preporučuju Wuhan svima kroz pivo, svakodnevni potrošački proizvod. I kroz korištenje zelene, koja predstavlja vitalnost i zdravlje, i tajanstvene ljubičaste, pokazati prosperitet grada iz dana u noć. Što se tiče odabira elemenata, dizajnerica je tražila najreprezentativnije elemente u različitim dijelovima grada koje će opisati, dodajući karakterne scene kako bi cijeli život učinio življim i bližim potrošačima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Huanghelou Ambalaža Za Pivo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Huanghelou Ambalaža Za Pivo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Huanghelou Ambalaža Za Pivo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimenzije i pakiranje: Width 65mm x Depth 65mm x Height 115mm
Oznake: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Proizvodna tehnologija: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Dizajnerski izazov: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Istraživanje: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiracija: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Trajanje projekta: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Tijek rada: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patenti: The intellectual property/patents/copyrights belongs to Yellow Crane Tower