Zhong Yuan No. 1 Ambalaža za čaj – dizajner Tiger Pan

Dizajn Zhong Yuan No. 1 Ambalaža za čaj čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2023

Zhong Yuan No. 1 Ambalaža za čaj

autor/ica Tiger Pan

Klijent: Xinyang Wenxin Tea Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Zhong Yuan No. 1 Ambalaža za čaj

Zhong Yuan No. 1 je dizajn ambalaže za Maojian čaj, tradicionalni kineski čaj koji se uzgaja na terasastim poljima. Budući da je okus čaja lagan i blag, ambalaža je zadržana suptilnom i profinjenom. Limenka za čaj izrađena je od bijelog lima s reljefnim tiskom i zlatotiskom, a kombinirane su mat i lakirane završne obrade. Oblik limenke s poklopcem podsjeća na berača čaja koji nosi šešir. Vanjska kutija izrađena je od prilagođenog papira i zatvara se oblikovanom trakom inspiriranom prozorskim okvirima starih kuća uzgajivača čaja. Traku ukrašavaju pravi listovi čaja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zhong Yuan No. 1 Ambalaža za čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Zhong Yuan No. 1 Ambalaža za čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Zhong Yuan No. 1 Ambalaža za čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimenzije i pakiranje: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Oznake: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Proizvodna tehnologija: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Dizajnerski izazov: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Istraživanje: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiracija: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Trajanje projekta: The project lasts 4 month, designed in Shenzhen
Tijek rada: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patenti: Tiger Pan
Članovi tima: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Zasluge za fotografije: Tiger Pan