Yunnan Baiyao Ambalaža za zubnu pastu – dizajner Tiger Pan

Dizajn Yunnan Baiyao Ambalaža za zubnu pastu čiji je autor Tiger Pan iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

BroncaAmbalaža· 2023

Yunnan Baiyao Ambalaža za zubnu pastu

autor/ica Tiger Pan

Klijent: Yunnanbaiyaogroup Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Ambalaža

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Boje

Dizajn

O dizajnu Yunnan Baiyao Ambalaža za zubnu pastu

Yunnan Baiyao je dizajn ambalaže za liniju dječje zubne paste. Lik brenda je bebica-oblak, nadahnuta nazivom brenda, u kojem "yun" znači oblak. Lik se pojavljuje s različitim izrazima lica kako bi sugerirao različite dobne skupine. Ilustracije su nacrtane u stilu dječjeg crteža kako bi privukle pažnju majki na polici. Kutije su prilagođene i vodoravnom i okomitom postavljanju na policu, a kutije s motivom jagode spajaju se u veću sliku jagode. Ambalaža je izrađena od PLA materijala, koji se razgrađuje u razdoblju od dva do deset mjeseci.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yunnan Baiyao Ambalaža za zubnu pastu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yunnan Baiyao Ambalaža za zubnu pastu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yunnan Baiyao Ambalaža za zubnu pastu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimenzije i pakiranje: Width 46mm x Depth 39mm x Height 159mm
Oznake: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Proizvodna tehnologija: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Dizajnerski izazov: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Istraživanje: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiracija: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Trajanje projekta: The project lasts 2 months, designed in Shenzhen
Tijek rada: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Članovi tima: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Zasluge za fotografije: Tiger Pan