Mouled Bonbon Sezonsko pakiranje – dizajner Kamal Rizk - Bold Branding

Dizajn Mouled Bonbon Sezonsko pakiranje čiji je autor Kamal Rizk - Bold Branding iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

ŽeljezoAmbalaža· 2023

Mouled Bonbon Sezonsko pakiranje

autor/ica Kamal Rizk - Bold Branding

Klijent: Voila Dessert shop

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mouled Bonbon Sezonsko pakiranje

Ovo je dizajn ambalaže za posebne slastice s orašastim plodovima veličine bombona, napravljene isključivo za prigodu Mouled. Dizajnerski koncept temelji se na obliku umotanog bombona prilagođenog duljini tube. Dizajner je pojednostavio tradicionalni folklorni festival Mouled na minimalne ikonične elemente koristeći jasne geometrijske linije. Kreirao je Lutku, Viteza, Konja, Zlo oko i Golubicu pomoću živopisnih blokova boja. Koristeći isti geometrijski stil, kreirao je smjelu tipografiju Mouled Bombon koja objedinjuje koncept. Ovaj Mouled Bombon predstavlja modernu interpretaciju drevnog tradicionalnog slavlja.

Priznanje

O nagradi Željezna nagrada A' Design Award

Mouled Bonbon Sezonsko pakiranje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Mouled Bonbon Sezonsko pakiranje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Mouled Bonbon Sezonsko pakiranje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimenzije i pakiranje: Tube Width 100 x Diameter 100 x Height 270
Oznake: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Proizvodna tehnologija: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Dizajnerski izazov: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Istraživanje: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiracija: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Trajanje projekta: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Tijek rada: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Članovi tima: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Zasluge za fotografije: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022